Snack company markets to presidential race
A snack food company based in Tuckahoe is hoping for a major boost as the presidential election gets closer. LesserEvil, founded by Bronxville resident Michael A. Sands with the idea of a healthy...
View ArticleTennis star Blake enters deal with Heineken USA
Heineken USA, the White Plains-based beer importer that has helped support the U.S. Open tennis tournament for 17 years, said yesterday that it has formed a new relationship with tennis star and...
View ArticleNew Mountain Dew drink picked by consumers
Mountain Dew Voltage, a product of Purchase-based Pepsi-Cola North America, has been picked by consumers as the newest flavor extension for the brand. Flavored with raspberry citrus and ginseng, the...
View ArticlePepsiCo chooses new ad agency
PepsiCo Inc. has chosen TBWA Chiat Day as the new advertising agency for its flagship Pepsi brand in the United States. TBWA Chiat Day, based in Los Angeles, is part of the Omnicom group of ad...
View ArticlePepsiCo tackles Coke in Super Bowl ad deal
PepsiCo Inc.’s playbook as it prepares for its traditional advertising blitz during next year’s Super Bowl and the fight for cola supremacy against rival Coca-Cola Co. follows a simple strategy—-...
View ArticleNew Tropicana ad campaign launched
PepsiCo Inc. is looking to boost sales for one of its biggest brands through a new marketing and advertising campaign for its Tropicana Pure Premium Orange Juice. The Purchase-based company said that...
View ArticleTennis association hires sponsorship agency
Amplify Sports and Entertainment LLC of New York has been named the sponsorship agency for the United States Tennis Association Community Tennis Division, the White Plains-based national governing...
View ArticleAbsolut vodka ad sets milestones
Pernod Ricard USA, the Purchase-based wine and spirts company, said that its television ad for Absolut vodka during Sunday’s Grammy Awards show established broadcasting milestones. The commercial was...
View ArticlePepsiCo Inc. announces marketing deal with the Yankees
PepsiCo Inc. said that it has signed an agreement with the New York Yankees to designate its soda as the official soft drink at the baseball team’s new stadium and its Gatorade brand as the official...
View ArticleMasterCard to remain sponsor of European soccer
MasterCard Inc., the Purchase-based credit card giant, said that it will continue as an official sponsor of the Champions League for European soccer. The three-year sponsorship will last through the...
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